Selling James Bond: why No Time to Die is a product placement dream

The trailer is not only a shopfront for the movie but also for some of the worlds priciest brands The official trailer for the new Bond cinema, No Time to Die, was released merely on Wednesday but has already been viewed tens of millions of days, which is an efficient sales job for a movie […]

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He’s the real thing: how Shakespeare influenced the American ad industry

From Abraham Lincoln to Coca-Cola, the Folger Shakespeare Library shows how the Bard and his plays became embedded in American history and advertising A handsomely bind complete works of William Shakespeare stands upright beside opera glasses, a blue lace hankie and a single rose. On the wall is a picture of President Thomas Jeffersons house […]

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